Introduction: Glowing Skin, Trusted Brands
Beauty isn’t just about vanity in 2025 — it’s a lifestyle choice tied to wellness, confidence, and culture. Across Pakistan, women are turning to online beauty platforms like MAHVIC to access everything from cruelty-free serums to local herbal oils.
With over 150+ beauty vendors, MAHVIC makes it easier than ever to find products that match your skin tone, budget, and values.
What Pakistani Women Are Buying in 2025
| Product Type | Popular Brands | Price Range | Best-Selling Item |
|---|---|---|---|
| Face Serums | The Ordinary, Conatural | PKR 950–3,500 | Niacinamide 10% + Zinc |
| Lipsticks | Medora, Maybelline | PKR 400–1,800 | Matte Ink – Lover |
| Foundations | Luscious, Rivaj UK | PKR 1,200–3,200 | Silky Touch Hydrating |
| Herbal Skincare | WB by Hemani, Saeed Ghani | PKR 350–1,800 | Rose Water & Ubtan Packs |
| Sunscreens | Neutrogena, Vince | PKR 950–2,500 | HydroBoost Gel SPF 50 |
♀️ Trending Ingredients in 2025
| Ingredient | Benefit | Found In |
| Niacinamide | Fades dark spots, brightens | Serums, BB Creams |
| Hyaluronic Acid | Deep hydration | Moisturizers, Primers |
| Tea Tree Oil | Acne control, detoxifying | Face Washes, Spot Treatments |
| Aloe Vera | Soothing, anti-inflammatory | Face Gels, Herbal Masks |
| Vitamin C | Collagen boost | Brightening Serums, Night Creams |
MAHVIC Insight: 7 of the top 10 skincare bestsellers now list Vitamin C or Hyaluronic Acid in their formulas.
Morning-to-Night Skincare Routine Picks
Sample Daily Routine Using MAHVIC’s Top Sellers:
- Cleanser: Garnier Micellar Gel Wash (PKR 1,150)
- Toner: Organic Roots Rose Mist (PKR 580)
- Serum: Conatural Vitamin C Booster (PKR 2,450)
- Moisturizer: The Ordinary Natural Moisturizing Factors (PKR 2,700)
- Sunscreen: Vince SPF 50 (PKR 1,900)
Evening additions: Hemani Night Repair Oil + L’Oreal Revitalift Night Cream
Top-Selling Beauty Categories on MAHVIC (Jan–June 2025)
| Category | % Growth YoY | Top-Searched Keyword |
| Serums & Essences | +51% | “brightening serum” |
| Halal Makeup | +47% | “halal foundation Pakistan” |
| Herbal Skincare | +44% | “natural ubtan mask” |
| Korean Beauty | +32% | “K-beauty Pakistan” |
| Sun Protection | +28% | “SPF for oily skin” |
Why Women Love MAHVIC for Beauty
- Smart filters by skin type, brand, halal-certified, and vegan
- Real user reviews on every product page
- Fast shipping with 3-day delivery in urban centers
- Free samples & exclusive bundles
- Beauty Week with up to 60% off each quarter
“I found a halal matte foundation and an organic rosewater spray from two different sellers — all delivered in one beautiful box!” – Areeba K., Lahore
Most-Loved Beauty Looks This Year
| Look | Description | MAHVIC Must-Haves |
| Dewy Natural Glow | Light skin tint, blush, lip oil | Luscious Dew Tint + Saeed Ghani Oil |
| Bold Matte Finish | Full matte lips, sharp eyeliner | Medora Classic + Maybelline Tattoo Liner |
| Desi Festive Glam | Glittery eyes, contour, shimmery base | L’Oréal Glow Drops + Rivaj Highlighter |
Final Thoughts: Self-Care Meets E-Commerce
In Pakistan, skincare and beauty are more than products — they’re self-expression and confidence. MAHVIC brings the best of both global and local beauty to your doorstep with full transparency, fast shipping, and user-backed curation.
“Your beauty routine deserves a platform as thoughtful as your skin.”
