Introduction: Streetwear Moves Mainstream
In recent years, Pakistan’s fashion industry has undergone a cultural reset. Streetwear, once seen as an underground Western trend, is now dominating Pakistani youth wardrobes. From college campuses in Lahore to Insta-styled streets in Karachi, the influence of bold, comfy, expressive street fashion is impossible to ignore.
And in 2025, it’s not just a trend. It’s a lifestyle.
Growth of Streetwear Culture
Google Search Surge for “Streetwear” in Pakistan (2021–2025):
2021: ███ 3.2k searches
2022: █████ 5.1k
2023: ███████ 6.8k
2024: █████████ 8.7k
2025: ███████████ 10.9kYouth Market Share by Style (2025):
| Style Category | Market Share |
|---|---|
| Streetwear | 47% |
| Traditional Wear | 28% |
| Western Formal | 14% |
| Fusion | 11% |
Top Elements of Streetwear in Pakistan
- Oversized Hoodies & Sweatshirts
- Graphic Tees with Urdu Typography
- Bucket Hats & Snapbacks
- Baggy Denim & Joggers
- Chunky Sneakers & Slides
Icon Key:
- Hoodies
- Sneakers
- Custom Graphic Tees
Leading Pakistani Streetwear Brands
| Brand Name | Signature Product | Avg Price | Popularity Score |
| Rastah | Embroidered Jackets | PKR 8,000 | 9.5/10 |
| By The Way (BTW) | Urban Crop Tops | PKR 3,500 | 8.8/10 |
| Breakout | Cargo Pants | PKR 4,200 | 8.6/10 |
| Outfitters | Printed Hoodies | PKR 5,000 | 9.0/10 |
| Goosebumps | Minimalist Tees | PKR 2,200 | 8.7/10 |
MAHVIC Store Highlight: All these brands are available under one checkout via MAHVIC Streetwear Hub.
Gender-Neutral & Inclusive Appeal
Trend Alert:
- Over 60% of Gen Z buyers prefer gender-fluid fashion.
- Pakistani streetwear embraces unisex cuts, bold neutral colors, and shared fits.
Top Picks:
- Black Drop Shoulder Hoodie ♂♀
- Acid Wash Joggers ♂♀
- Oversized Shackets ♂♀
Influencer-Driven Demand
Top Pakistani Streetwear Influencers (2025):
| Name | Platform | Followers |
| Rimsha Tanveer | 410K | |
| Haider Kazi | TikTok | 620K |
| StyleByRafay | YouTube | 220K |
Influencer Impact: 70% of streetwear sales on MAHVIC occur within 48 hours of a creator collab.
Local Meets Global Vibes
Design Fusion:
- Truck art motifs on bomber jackets
- Urdu calligraphy embroidered on denim
- Desi pop culture meets Western cuts
MAHVIC Exclusive Collabs:
- Rastah x MAHVIC – Limited Hoodie Drop
- MAHVIC Creators Capsule ft. 5 artists
Where to Shop Streetwear in Pakistan
| Platform | Product Range | Return Policy | Youth-Friendly? |
| MAHVIC | All-in-one brands | 15 Days Easy | ✅✅✅✅✅ |
| Instagram Stores | Limited | Varies | ✅✅✅ |
| Daraz | Generic | 7 Days | ✅✅ |
Why MAHVIC Wins:
- Curated top brands
- Filters by streetwear style
- Bundle discounts + wallet cashback
Final Thoughts: Style Your Rebellion
Streetwear isn’t about rebellion anymore — it’s about freedom, expression, and bold identity. As Pakistani youth embrace confidence in comfort, platforms like MAHVIC ensure the culture doesn’t just survive — it thrives.
“You wear your story. MAHVIC delivers the pages.”
