Introduction: From Trolley to Tap
Gone are the days of weekend market runs and crowded aisles. In 2025, Pakistanis are tapping, swiping, and clicking their way through grocery lists from their homes. Online grocery shopping is no longer a novelty — it’s a necessity.
Let’s uncover how this shift is transforming consumer behavior and how platforms like MAHVIC are shaping the future of grocery commerce in Pakistan.
E-Grocery Market Growth in Pakistan
E-Grocery Market Revenue in Pakistan (2020–2025):
2020: $1.2B
2021: $1.8B
2022: $2.4B
2023: $3.0B
2024: $3.6B
2025: $4.8B (Projected)Annual Growth Rate:
- Avg. 33% year-over-year growth
Share of Total Grocery Sales:
- 3.8% of total grocery retail in 2025
Why Consumers Are Shifting Online
| Reason | % Respondents |
|---|---|
| Convenience & Time-saving | 78% |
| Better Discounts & Offers | 64% |
| Access to Wide Variety | 59% |
| Hygiene & Safety | 45% |
Story Insight: Sana, a working mother in Islamabad, used to spend 4+ hours every weekend shopping. With MAHVIC, she now completes her monthly haul in 15 minutes with scheduled delivery.
Most Popular Grocery Categories Online
Top-Selling Categories on MAHVIC:
- Dairy & Chilled Items
- Fruits & Vegetables
- Snacks & Beverages
- Cleaning Supplies
- Baby & Health Essentials
Trend: Perishables now account for 40% of online grocery orders due to same-day delivery options.
Impact on Local Vendors
Inclusion Stats:
| Year | # of Local Grocery Vendors Online |
| 2022 | 2,500 |
| 2023 | 4,100 |
| 2024 | 6,800 |
| 2025 | 9,500 (estimated) |
MAHVIC Vendor Benefit: Free listing, commission-based selling, and doorstep pickup for order dispatch.
Mobile App vs Website Usage
Shopping Channel Preference:
| Channel | % Users (2025) |
| Mobile App | 68% |
| Website | 24% |
| 8% |
MAHVIC App Features:
- Voice-assisted grocery search
- Repeat order reminders
- Flash sale alerts & wallet integration
☕ Challenges Still Faced
| Challenge | % Affected Users |
| Out-of-Stock Items | 42% |
| Delivery Delays | 34% |
| Wrong Replacements | 28% |
| Payment Gateway Issues | 19% |
MAHVIC Response: Dedicated order management team, real-time inventory sync, and rider feedback ratings.
Future of E-Grocery in Pakistan
Forecasted Trends:
- Drone & EV delivery adoption by 2027
- Regional grocery warehouses by 2026
- Grocery subscription models becoming mainstream
- Blockchain-backed food traceability
MAHVIC Insight: Over 35% of monthly users have already shifted to recurring baskets & family bundles.
Final Thoughts: The Smartest Cart is Digital
From quick pantry fills to planning monthly hauls, Pakistanis are redefining how they grocery shop. With MAHVIC leading this transformation, your grocery list just got a lot smarter.
“Skip the checkout lines. Tap into tomorrow with MAHVIC.”
